2. The "Haven't we Scene It somewhere before?" award
So, Microsoft wants to get involved in the family market, explains Jeff Bell, Vice President of Global Marketing (big title, big suit, big smile). And here, he continues, is Scene It, before pulling a multi-colored controller out of his huge pocket. Audience reaction: "Ohmigod, it looks just like the Sony Buzz controller!" Somewhere, across Santa Monica, Phil Harrison smirks to himself.