President of Crunchyroll Rahul Purini says the site will not use AI in any🍰 way during the crea☂tive process of making content.

"We are not considering AI in the creative process, including our voice actors. We consider them to be creators because they are contributing ꦺto the story and plot with their voice," said Purini in an interview with . The Crunchyroll President added that the site stands with creators both in Japan and everywhere else in striving to maintain authenticity in production.

However, Purini explained that the site will be working with AI in other ways, explaining that Crunchyroll is looking at using AI to improve how users find content, get recommendations, and receive a more personalized experience. But Purini made it clear that this is all to improve customer 🐓service and experience, but AI will not touch the content itself.

Launching in 2017, Crunchyroll has become the most popular place to stream anime content. What first started out as an ad-free subscription-base𓆉d anime streaming site, Crunchyroll now offers ad-supported tiers, so that viewers can watch "a limited portion" of content for free. The site is home to a host of great anime shows and movies such as Cowboy Bebop and My Hero Academia.

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