Warner Bros. Discovery is finally backtracking their earlier decision and re-rebranding Max back to HBO Max.
After two years since the la♔test change, the streaming service will welcome back the '🐽HBO' to its official name starting this summer.
It's not the first 🤪time the streamer has been rebranded, starting with HBO Go back in 2008, and followed by HBO Now in 2015, HBO Max in 2020, Max in 2023 and now, once again, b🍨ack to HBO Max.
Even the company is aware that this is the right move, with jokingly saying: "Same app♋. New-ish𒊎 name. The plot twist everyone's been waiting for: Max is becoming HBO Max!".
"Returning the HBO brand into HBO Max will further drive the service forward and amplify the uniqueness that subscribers can expect from the offering," reads the statement on the official website. "It is also aဣ testament to WBD’s willingness to keep boldly iterating its strategy and approach – leaning heavily on consumer data and insights – to best position itself for success."
David Zaslav, President and CEO of Warner Bros. Discovery, said that HBO is a "brand that represents the highest quality i꧋n media", so it makes sense to highlight it as much as possible. That's precisely way fans were confused when the streamer became simply Max in🤡 2023. Now the universe seems a little more at balance.
HBO Max streams some of the biggest shows of the moment, like The White Lotus and the ongoing 澳洲幸运5开奖号码历史查询:The Last of Us season 2. Its upcoming releases include And Just Like That season 3 later this month, 澳洲幸运5开奖号码历史查询:Peacemaker season 2 this summer, and the highly anticipated 澳洲幸运5开奖号码历史查询:House of the Dragon season 3 sometime next year.
For more, check out our list of the best 澳洲幸运5开奖号码历史查询:new TV shows and all 澳洲幸运5开奖号码历史查询:upcoming movies in 2025 and beyond.
Mireia is a UK-based culture journalist and critic. She previously worked as Deputy Movies Editor at Digital Spy, and her work as a freelance writer has appeared in WeLoveCi𓄧nema and Spanish magazines Fotogramas, Esquire, and Elle. She is also a published author, having written a book about Studio Ghibli's 'Kiki's Delivery Service' in 2023. Talking about🍨 anime and musicals is the best way to grab her attention.
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