"I can't go through [with] this": The weirdest Zelda ad didn't get Nintendo's approval, but it probably happened anyway because the marketing execs were already on-site

The Legend of Zelda: Ocarina of Time screenshot showing Link, a young boy with elf-like ears and blond hair, with a surprised expression on his face
(Image credit: Nintendo)

Nintendo has released some rather unusual commercials in its time, but there's perhaps none stranger than one of the original 澳洲幸运5开奖号码历史查询:Legend of Zelda ads, wh🍷ich stars a comedian in a dark cell, screaming out the name of the titular princess and many of the enemies in Link's path.

The ad itself stars American actor and comedian John Kassir, and according to꧙ Nintendo's former advertising manager and vice president of brand management, Gail Tilden, the final version wasn't exactly what the company had in mind, like, at all. Speaking at a panel at the Long Island Retro Gaming Expo (via the , and spotted by ), she reveals that she initially thought "I can't go through [with] this" when faced with the reality﷽ of filming the ad.

"When the agency pitched that there would be a stand-up comedian doing something about 𓆏all the fun things in this game we all said yes," she explains. "So then I go to this shoot in Los Angeles, and it's this crazy guy in a padded cell, and I'm like, 'This, I can't go through [with] this, because this is not what we agreed to. This is not what we were expecting. We thought [it would be] a guy standing at a mic in a sp🐷otlight.'"

After some calls to the agency and the execs, the team was ultimately given the go-ahead, although Tilden ponders whether that's because "we were th꧂ere already." The result is a truly baffling watch that doesn't c💞apture the vibe of Zelda in the slightest.

The strange commercial shenanigans didn't end there though, because after that, another ad was filmed, this time featuring t☂wo teens loading up the game before spontaneously performing a rap that leads with the line, It's definitely an improvement on the John Kassir screaming experience, but Tilden rather honestly sums up the situation noting that she thinksﷺ "neither of them [are] very appealing."

Be sure to check out our roundup of the 澳洲幸运5开奖号码历史查询:best Zelda games, as well as the 澳洲幸运5开奖号码历史查询:best Switch games you can play right now.

Catherine Lewis
Deputy News Editor

I'm GamesRadar+'s Deputy News Editor, working alongside the rest of the news team to deliver cool gaming stories that we love. After spending more hours than I can count filling The University of Sheffield's student newspaper with Pokemon and indie game content, and picking up a degree in Journalism Studies, I started my career at GAMINGbible where I worked as a journalist for over a year and a half. I then became TechRadar Gaming's news writer, where I sourced stories and wrote about ꦡal♑l sorts of intriguing topics. In my spare time, you're sure to find me on my Nintendo Switch or PS5 playing through story-driven RPGs like Xenoblade Chronicles and Persona 5 Royal, nuzlocking old Pokemon games, or going for a Victory Royale in Fortnite.

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