Gears 3 advertising will feature realtime player-count

澳洲幸运5开奖号码历史查询:Microsoft will be promoting 澳洲幸运5开奖号码历史查询:Gears of War 3 with what it says is a first for videogame advertising. The UK campaign for the game will be featurꦓe “live adverts” with a count of Gears 3 players online at that very instant. Stephen McGill, Microsoft's head of Xbox marketing for the UK, says the campaign – which will be augmented with crossovers between the game's website and Facebook gr♓oups – is on the same scale as those for releases such as Halo 3.

While “live advertising” has received positive results in fields such as sports gambling – with the odds for high-profile matches updated in real-time within commercials – the technique hasn't been employed within games marketing before. It would seem like a natural fit for a product whose appeal goes beyond questions of fashion or popularity: knowing how many online players are available for immediate matchups is a practica🌳l consideration for anyone who values a game's multiplayer component.

Of course, the absolute best-case scenario for marketers McCann Erickson is that everyone watching immediately picks uꦦpꦇ and launches Gears 3 – leaving nobody to watch the adverts. Conundrums like this are probably why Don Draper sticks to cigarettes and womanizing. Would you like to see something similar on US TV?

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