Ex PlayStation boss thinks Nintendo's cheaper Japan-exclusive Switch 2 is an "amazing business decision," but doesn't think "PlayStation would emulate what they did"
"it's clearly showing they want to keep the strong hold in Japšan that they alrš§øeady have"

Former PlayStation boss Shuhei Yoshida has called the ā¦ę¾³ę“²å¹øčæ5å¼å„å·ē åå²ę„询:Japan-exclusive edition of the Nintendo Switch 2 an "amazing business decision."
Worlds collided recently as former PlayStation head Shuhei Yoshida joinꦦed forces with Nintendo of America's former marketing leads Kit Ellis and Krysta Yang on an episode of theirš podcast.
They spoke about their time working at the respective companies, with the topic of the 澳擲幸čæ5å¼å„å·ē åå²ę„询:rivalry between the DS and the PSP naturally coming up during the conversation.

Despite being a player for the other team, Yoshida was extremely positive about the Switch 2, especially the Japanese-only edition that costs $110 less than the worldwiš¼de edition, with the caveat that you'll only be able to play Japanese region Nintendo games on it. Yoshida said the direction from Nintendo was "mind boggling," but an "amazing business decision."
"I do not necessarily think other companies like PlayStation would emulate what they did," he added. "Iāt doesn't make sense to me, you know, selling the same thing for such a different price for other consumers." Yoshida notes "it's clearly showing they want što keep the strong hold in Japan that they already have… that's an amazing decision they have made."
Handhelds are an extremely strong market in Japan, and pretty much always have been. It's the reason Monster Hunter was pretty much a handheld-exclusive series for so long before the series took off worldwide. So Nintendo offering a cheaper way to get more handheld systems out to Japanese consumers is arguably a good plan, even if selling a console at a significant regional disš¼count at launch is, as Yoshida said, "mind bogāgling."
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Scott has been freelancing for over three years across a number of different gaming publicatiošns, first appearing on GamesRadar+ in ā2024. He has also written for the likes of PC Gamer, Eurogamer, VG247, Play, TechRadar, and others. He's typically rambling about Metal Gear Solid, God Hand, or any other PS2-era titles that rarely (if ever) get sequels.
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